doc: style fixes

docs/source/concepts/philosophy.rst

@@ -7,17 +7,17 @@ Single Static Binary
 
 - Deployment is then as simple as it gets.
 
-- Docker-friendly.
+- ``Docker``-friendly.
 
 
 Shell Agnostic
 --------------
 
-- *Kapow!* knows nothing, and makes no assumptions, about the shell you are using.
-  It only spawns executables.
+- *Kapow!*, like John Snow, knows nothing, and makes no assumptions about the
+  shell you are using.  It only spawns executables.
 
 - You are free to implement a client to the Data API directly if you are so
-  inclined. The spec provides all the necessary details.
+  inclined.  The spec provides all the necessary details.
 
 
 Not a Silver Bullet
@@ -26,6 +26,6 @@ Not a Silver Bullet
 You should not use *Kapow!* if your project requires complex business logic.
 
 If you try to encode business logic in a shell script, you will **deeply**
-regret it.
+regret it soon enough.
 
 *Kapow!* is designed for automating simple stuff.