README format

examples/basic/01_HelloWorld/README.md

@@ -1,13 +1,16 @@
-# A simple Hello World example
+# Hello World! Example
 
-## How to run it?
+A simple "Hello World!" type example.
+
+
+## How to run it
 
 ```
 $ kapow server HelloWorld.pow
 ```
 
 
-## How to consume it?
+## How to consume it
 
 ```
 $ curl http://localhost:8080/helloworld